Plekhanov Russian University of Economics
Graduate School REU

Plekhanov Russian University of Economics

Graduate School of Business

 

Russia 117997, Moscow, Stremyanny per., 28 phone: +7 (495) 958-29-47 fax: +7 (495) 958-21-17
 
Russian Russian
Triple diploma REU

Unique opportunity for students to obtain a Master Degree in Management from 3 (!) partner institutions: Plekhanov Russian University of Economics (Moscow, Russia), the University of Applied Sciences Dresden (Hochschule für Technik und Wirtschaft Dresden - Dresden, Germany) and the Institut de Préparation à l'Administration et à la Gestion (IPAG - Paris/Nice, France). Read about study program, admission requirements, tuition fees and other details.


Master of Science Program
International Marketing

Международный маркетинг Международный маркетинг

 

Скоробогатых И.И.

Director of M.Sc. Program "International Marketing" - Skorobogatykh Irina Ivanovna, Ph.D., professor of Marketing Department, Deputy Dean of the Graduate School (e-mail: ).

This program offers unique opportunities for graduating students of Economical and Management departments of leading institutions. Program courses are taught by the best tutors of Russian institutions and Invited professors from USA, France, Italy and other countries. Within the bounds of the program there is a series of practical courses and master-classes by the managers and officials of Russian and international companies who play the significant role on the international markets.

Moreover, many courses are devoted to up-to-date world economy and international management.

Students of this program will also take an internship in highly authoritative Russian and international companies operating in Russia.

The program is taught in English.

Degree: Master of Science in Management

Program: International Marketing (in English)

Courses ECTS
credits
Study hours
total incl. contact
General Courses 13 468 180
Comparative Management 2 72 32
Business Presentation Skills 1 36 16
Business Communications - Foreign Language 4 144 72
General elective course 1 2 72 20
General elective course 2 2 72 20
General elective course 3 2 72 20
Professional Courses 47 1692 498
Capstone courses 18 648 144
Managerial Economics 3 108 24
Research Methods in Management 4 144 32
Contemporary Strategic Analysis 4 144 32
Corporate Finance 3 108 24
Theory of Organization and Organizational Behavior 4 144 32
Special courses 29 1044 354
Business Seminar 2 72 52
Developing Customer Value 2 72 24
Cross-cultural Marketing 3 108 32
Brand-Management 2 72 24
Marketing Planning 2 72 30
Marketing Management 3 108 48
Marketing Project Management 3 108 48
Services Marketing 3 108 24
Customer Service 3 108 24
Special elective course 1 3 108 24
Special elective course 2 3 108 24
Research and Placement 54 1944  
Placement and Thesis Preparation-1 33 1188  
Research Activities 21 756  
Thesis Preparatrion-2 and Defense 6 216  

 

(*) - see Academic Calendar for Details

Description of the program in Russian

See other programs in English: