This course introduces fundamental concepts in probability and statistical analysis, focusing on practical applications in marketing. Students will explore counting techniques, probability theorems, random variables, and probability distributions (discrete and continuous). The course also covers sampling methods, statistical inference, confidence intervals, hypothesis testing, correlation, and regression analysis.

Through case studies and hands-on exercises, students will apply statistical techniques to real marketing data, enabling them to analyze consumer behavior, assess campaign effectiveness, and support data-driven decision-making. By the end of the course, students will be proficient in using statistical tools for marketing research and analytics.

This course introduces fundamental concepts in probability and statistical analysis, focusing on practical applications in marketing. Students will explore counting techniques, probability theorems, random variables, and probability distributions (discrete and continuous). The course also covers sampling methods, statistical inference, confidence intervals, hypothesis testing, correlation, and regression analysis.

Through case studies and hands-on exercises, students will apply statistical techniques to real marketing data, enabling them to analyze consumer behavior, assess campaign effectiveness, and support data-driven decision-making. By the end of the course, students will be proficient in using statistical tools for marketing research and analytics.

This course introduces fundamental concepts in probability and statistical analysis, focusing on practical applications in marketing. Students will explore counting techniques, probability theorems, random variables, and probability distributions (discrete and continuous). The course also covers sampling methods, statistical inference, confidence intervals, hypothesis testing, correlation, and regression analysis.

Through case studies and hands-on exercises, students will apply statistical techniques to real marketing data, enabling them to analyze consumer behavior, assess campaign effectiveness, and support data-driven decision-making. By the end of the course, students will be proficient in using statistical tools for marketing research and analytics.

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This course will present both theoretical and practical aspects of applying tools of econometrics for prediction and policing purposes. Students will be provided with required theoretical tools, get acquainted with the theoretical properties of the appropriate econometric estimation and testing procedures under various modeling assumptions, will get a sound understanding of the applicability and limitations of various models as the vehicles for econometric analysis of the available data. The main objectives of the course are to teach students to apply econometric methods to the investigation of economic relationships and processes; verify economic facts, theories and models with real data; evaluate the quality of statistical and econometric analysis; do and evaluate forecasting for time series and cross section data; understand econometric methods, approaches, ideas, results, and conclusions met in various books and articles.

This course introduces students to the field of consumer behavior, exploring the psychological, social, and cultural factors that influence consumer decision-making processes. Through a combination of knowledge (understanding the terminology and theoretical underpinnings of consumer behavior), comprehension (interpreting research findings and case studies), application (applying frameworks to analyze consumer behavior in real-world scenarios), analysis (evaluating the effectiveness of marketing strategies on consumer behavior), and synthesis (developing marketing strategies that target specific consumer segments), students will gain a critical understanding of the "why" behind consumer choices.

This course will equip students with the ability to:

·         Evaluate the influence of internal (psychological) and external (social and cultural) factors on consumer behavior.

·         Analyze consumer decision-making processes across different product categories and purchase situations.

·         Apply consumer behavior frameworks to marketing problems and develop targeted marketing strategies.

·         Synthesize knowledge from various disciplines to understand the complexities of consumer behavior in a global marketplace.

By the end of this course, students will be well-positioned to develop effective marketing strategies that resonate with consumers and drive successful business outcomes.

This course provides a comprehensive understanding of auditing and control systems in corporate finance. It emphasizes the principles, processes, and practices used to evaluate and enhance the accuracy, reliability, and integrity of financial information. The course also covers regulatory frameworks, ethical considerations, and the role of technology in auditing.

This course delves into the principles and methods of financial and economic analysis used in strategic corporate decision-making. It emphasizes the integration of theory and practice to evaluate business opportunities and risks within the global and Middle Eastern economic contexts, particularly the Dubai financial sector.

This course provides students with the foundations of applied microeconomic analysis. The primary goal is to develop the abilities of students to apply fundamental microeconomic concepts to a wide range of managerial and financial decisions, as well as public policy issues. Foundation topics include market demand; market power and price-setting behavior; basics of game theory; factor markets, market failures. Students will also be introduced to more advanced aspects of microeconomic analysis. Advanced topics include decision-making with risk and uncertainty; game theory and competitive strategy, and complex pricing strategies.

This course will present both theoretical and practical aspects of corporate finance management. The main focus will be on managing the financial resources of a modern company. For successful management, the following issues will be studied: value, risk management features, budgeting practices, fundamentals of financial decision-making, features of capital structure formation, corporate goal setting, the expediency of attracting debt financing, as well as the implementation of corporate control. This course allows you to study both the specifics of the company's internal financial policy and to understand the essence of the impact of external macroeconomic factors, ways to flexibly adapt to them.

The course is a foundation for advanced courses such as Company Cash Flow Management, Investment Analysis and Investment Project Management, Valuation of company assets, and Corporate Financial Planning and Budgeting.

This course will present project management as a major managerial approach to accomplish unique outcomes with limited resources under critical time constraints. In the service sector of the economy, the use of project management to achieve an organization’s goals is even more common as well as use of projects as a way of accomplishing strategic organizational changes, typically in conjunction with new software and other advanced technologies. Transformational change on this level is a major step beyond the delivery of a project’s outputs like a road, a building, a new product, or a computer program. The scope of strategic transformational projects frequently involves dynamic perturbations, meaning that the project manager and other stakeholders have to alter course throughout the duration of the project. Throughout the course “Project Management” a managerial life-cycle perspective addresses the basic nature of managing all types of projects, e.g., public, business, engineering, information systems, as well as the specific techniques and insights required to carry out this unique way of getting things done.

The aim of the course is to form students' understanding of risk management processes in a company in relation to various categories of risks: operational, strategic, and financial. The course covers the main stages of risk management: risk identification, risk assessment, and the choice of risk management method (control, retain, or transfer). The methodology for determining corporate risk appetite level is also discussed in the course. Qualitative and quantitative methods of risk management are considered. Quantitative assessment of operational and financial risks is done by means of specialized software (ModelRisk).

This course will present both theoretical and practical aspects of management delving into the fundamental principles and practical applications of management theories. Students will explore various theoretical frameworks that underpin the field of management, including classical, behavioral, contingency, and modern management theories. The course aims to equip students with a deep understanding of how these theories can be applied in real-world organizational settings to enhance decision-making, leadership effectiveness, and organizational performance. Through a combination of lectures, case studies, and group discussions, students will develop critical thinking skills and analytical abilities to evaluate and apply management theories in different contexts. By the end of the course, students will have a solid foundation in management theory and be able to effectively analyze and address complex management challenges.

This course will present both theoretical and practical aspects of strategic management. It is a comprehensive course designed to provide students with a solid foundation in strategic management principles and practices. The course covers key topics such as strategic analysis, formulation, implementation, and evaluation of business strategies. Students will learn how to develop and execute effective strategic plans to achieve organizational goals and objectives. The course also explores the role of leadership in strategic decision-making, the importance of competitive advantage, and the impact of external factors on strategic management. Through case studies, group projects, and discussions, students will gain practical skills and knowledge to succeed in the dynamic and competitive business environment.

This course will present both theoretical and practical aspects of strategic management. It is a comprehensive course designed to provide students with a solid foundation in strategic management principles and practices. The course covers key topics such as strategic analysis, formulation, implementation, and evaluation of business strategies. Students will learn how to develop and execute effective strategic plans to achieve organizational goals and objectives. The course also explores the role of leadership in strategic decision-making, the importance of competitive advantage, and the impact of external factors on strategic management. Through case studies, group projects, and discussions, students will gain practical skills and knowledge to succeed in the dynamic and competitive business environment.

This course will present project management as a major managerial approach to accomplish unique outcomes with limited resources under critical time constraints. In the service sector of the economy, the use of project management to achieve an organization’s goals is even more common as well as use of projects as a way of accomplishing strategic organizational changes, typically in conjunction with new software and other advanced technologies. Transformational change on this level is a major step beyond the delivery of a project’s outputs like a road, a building, a new product, or a computer program. The scope of strategic transformational projects frequently involves dynamic perturbations, meaning that the project manager and other stakeholders have to alter course throughout the duration of the project. Throughout the course “Project Management” a managerial life-cycle perspective addresses the basic nature of managing all types of projects, e.g., public, business, engineering, information systems, as well as the specific techniques and insights required to carry out this unique way of getting things done.